Marketing and Sales Essay Example | Topics and Well Written Essays - 5000 words

Marketing and Sales - Essay Example Finally the study will try to focus on different aspects of green technology required to manufacture an environment friendly phone. Table of Contents Table of Contents 3 Market Segmentation 4 Important Market Segments 5 Mainstream Segment and Niche Segment 6 Different Market Segments for Mobile Devices 7 Feature of Cell Phone for Green Buyer 9 References 11 Market Segmentation Business market can be described as heterogeneous environment. Consumer behavior plays a cordial role to justify the use of various market segmentation techniques. It is pretty much obvious that no product or service creates appeal for all customers. The companies need to understand the requirement of potential customers to design successful segmentation strategy. In simple words segmentation means filtering the target market according to income level, usage pattern, lifestyle, purchase pattern of customers. Price discrimination model of economics suggested that market segmentation increases the profitability r atio for the business (Gill & Crichton, 2011). Conceptual framework of any business strategy depends on understanding, fulfilling or even exceeding the needs of target segment. Centrality of market segmentation strategy depends on establishing equilibrium between product driven segmentation and market driven segmentation. ... Brand Asset Valuator model created by Young & Rubicam can be used as basis for product centric segmentation. (Source- Bavconsulting) Brand Asset Valuator model emphasizes on DEREK model to analyze performance of a particular brand. DEREK stands for D- differentiating factor of the product, E- energy of the brand in terms of meeting future market demand, R- relevance of the product in accordance with customer demand, E- esteem about the brand. Previous success stories for the brand, K- Customer knowledge about the product. Important Market Segments International Data Corporation (IDC) has divided consumer market of mobile in six segments in terms of usage pattern. 1- Tech Evangelists (Customers prefer to purchase new product integrated with state of art technology), 2- Impulse Buyers- (Customers who purchase the product in accordance with demand of situation), 3- Experimental Adopter- (Customer who like to purchase new product after series of experimental usage), 4- Pragmatic Purchase rs- (Customers who are very much rational in terms of purchase decision and they purchase the product after cost benefit analysis), 5- Green Buyers- (Customers who prefer product offered in an eco-friendly way and they try to create a social message of decreasing environment pollution by purchase), 6- Disengaged Functionalists- (Price sensitive consumers who prefer to purchase product satisfying their fundamental needs) (Deans, 2012). Market segmentation for the mobile device can be done in accordance with purchase and usage potentiality of customers. There is range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lover’s vs. technophobes, etc who can be targeted by the mobile manufacturing

Triumph of the Will absolve Leni Riefenstahl from responsibility for Essay

Triumph of the Will absolve Leni Riefenstahl from responsibility for its Nazi Propagandist impact - Essay Example This paper aims at reviewing this movie in light of the historical and philosophical context as far as the propaganda in it is concerned. To begin with, the proposition that this film absolves Riefenstahl from the propagandist role that this movie plays can be historically challenged. Even though Riefenstahl is in denial of having well understood the heinous nature of Adolf Hitler, history has its own reservations on the same. As such, her excuse can be dismissed as a simple and odd escapist’s excuse since someone with the creativity and originality akin to Riefenstahl’s is expected to see better, especially on an obvious issues such as the activities of the Nazis and create a film which opposes rather than supports such a movement. As it would be expected in a natural societal setting, Riefenstahl defends herself that she is not a propagandist and blames it all on her naivety and lack of knowledge on the real identity of Adolf Hitler and Nazism when she was forging out this piece of entertainment. On the contrary, one may find it necessary to argue out that this is just a way of freeing herself from the imminent guilt that she compromised truth so much in order to making money and gain fame using this film rather. Praising someone who is not humane might not trace one to a direct injustice but is tantamount to praising Satan, which does not leave him or her innocent anyway. As such, much as the content and style of this book might be delineating Riefenstahl from any form of propaganda, the historical and philosophical reality of the Nazi movement are in contradiction to what she presents. The fact that one of the major characters in this movie is Hitler himself leaves no doubt that Riefenstahl deliberately understood what burden of blame there was to carry as she produced this movie. In fact, this movie is a

Project managment Essay Example | Topics and Well Written Essays - 750 words

Project managment - Essay Example Assistant project manager shall be responsible for assisting the manager and completing tasks designated by him. To avoid redundancy of functions, project is aided through specialization of already existing functional divisions of organization. Limited number of employees shall be hired to form part of project team, providing technical expertise that is not available with in-house departments. General equipment, labor and material are provided by such units which in turn charge them off against project costing account. Contracts officer must be hired to manage all communications between project team and functional divisions, to convey project requirements to them and to establish contractual terms with customers. The subcontractor contributes to completion of project tasks that are primarily allocated to main contractor (Whelan & George, 80). Correspondence with them must be handled directly by the contracts officer. A common project office should be established to furnish subcontrac tors adequately and formal channels of communications shall be in place. A formal document, namely Statement of Work, shall be prepared, defining responsibilities of team members and subcontractor. The organizational support functions shall provide assistance in aspects of quality control, training needs of members and information technology. A master schedule shall be prepared that identifies the constraints, significant milestones and interdependence and linkages between project activities (Public Health Emergency, 2013). How this structure actually works in the given scenario? The hierarchy in a given case is irregular, with project manager leading the project followed by assistant project manager who chairs the steering committee. Managers, of those functional divisions whose resources are being absorbed in project activities, are members of the committee. Project manager manages all matters and communications directly with the subcontractor. However, assistant project manager i s responsible for handling matters related to prime contractors. A general project office has been established to provide supporting activities of the project, while an independent contracts officer is hired who coordinates and bridges the gaps between project team, functional divisions and the project customer. Moreover, he also ensures that concrete contractual arrangements are established for all services and duly signed agreements are created and documented. Can the project manager be from military background? Armed forces have highly formalized environment, with stringent deadlines and steadfast policies and procedures. Various projects are ongoing in military forces and soldiers holding influential positions are responsible for execution of these projects. As a result, some of them have strong and effective project management experience and skills which make veterans a natural fit for leading non-military projects as well. Advantages and disadvantages of this structure Advanta ges: Involvement of managers of functional division in steering committee is highly effective since their specialized knowledge and experience can come in handy for taking decisions pertaining to project. Presence of independent contracts officer shall ensure compliance with contractual obligations, efficient coordination and collaboration of efforts to achieve project goals.

Discuss problems arising from IAS 17 Leases Essay

Discuss problems arising from IAS 17 Leases - Essay Example In a globalized economy leasing activities are increasing in magnitude as businesses strive to improve competitiveness through cost reduction and improved quality of products and services (IFRS Foundation, 2013a). Therefore, changes in accounting standards for leasing will influence the overall preparation of financial statements. Leasing is of great significance to the business entities. â€Å"It is a means of gaining access to assets, obtaining finance, and of reducing an entity’s exposure to the risk of asset ownership† (IFRS Foundation, 2013a, p.5). Initially, the prevailing accounting model for leases required the lessors and lessees to recognize and categorize leases either as finance leases or operating lease. Also, it required them to maintain a separate account for leases. The financing lease used to finance equipment for the most of its useful life and lessee would take the ownership of the equipment after the lease period. On the other hand, operating lease financed equipment for a period less that its useful life and lessee returned the leased equipment to the lessor without any obligation of transfer of ownership. However, the model failed to fulfill the needs of users because it did not recognize assets and liabilities relating to operating leases. This led to the adoption of IAS 1 17 Leases (IFRS Foundation, 2013a). The application of IAS 17, Leases requires the lessee to establish items and maintain track of all right-to-use assets. It requires comprehensive sub-ledgers and creates the need for the establishment of discrete â€Å"property, plant and equipment sub-ledgers for the right-to-use assets† (IFRS Foundation, 2013a, p. 5). In addition, the lessee has to establish a scheme to ascertain each lease as a component of right-to-use asset category. However, the International Accounting Standards 17 (IAS 17),

French speaking canadians Research Paper Example | Topics and Well Written Essays - 1000 words

French speaking canadians - Research Paper Example Demographic Facts: French-speaking Canadians have different cultures, religious beliefs and cultures. These differences existed since the occupation of Canada by the French. Concerning first language, 59% of all Canadians confirm English as the preferred, with 23% reporting French, 2.9%, Chinese, 1.6% Italian, 1.5% German and 18% Other. This figure demonstrates a survey based on Canada's 2001 national census. Among ethnic minorities in Quebec, 6% of Quebecans are South Asian, 3% Black, 1.5% Aboriginal Indian. Quebec contains ten Native Indian tribes: Atikamekw, Crees, Hurons-Wendat, Maliseet, Micmacs, Mohawks, Innus, Inuits and Naskapis (Indian and Northern Affairs). They are counted as visible minorities. Based on the 2001 census, about one million Canadians and Canadian residents are Native Indians with approximately 100,000 dwelling in Quebec. Regarding religion, Quebec has a religious composition of 85% who profess Catholicism, 6% other Christian denomination, 1% Jewish, 1% Musli m and 6% no religion or Atheist (Stats and Facts).   Language Figures:   80% of Canadians agree that Canadian residents and citizens should have service available in the language of their choosing. The Centre for Research and Information on Canada (CRIC) reveals that a greater portion of the French-speaking minority are more open to learning English or another language than the English-speakers. 24.1% of Canada is French-speaking, while 74.5% are English-speaking. Among French speakers, 43.4% also know English well. On the other hand, only 9% of English-speaking Canadians have a command of French (Office of the Commissioner).   Political Situation The government system of Quebec is a pattern from the French, having a Parliament or Assemblee Nationale (National Assembly). Quebec established its own provincial government which makes laws, organizes, sets up institutions and manages several ministerial departments. The French Canadian government of Quebec elects its own Prime Min ister and assembles a Cabinet or Conseil Executif (Government of Canada Policy Research). Cabinet ministers are appointed to perform duties. Jean Charest is the current Prime Minister or Premier. Although granted powers of autonomy, the Quebec government is subject to the British North America Act signed in 1867 and updated to the Canada Act of 1982. The Bloc Quebecois (Quebec block) is the political party connected to Quebec and represents Quebec's interests before the Canadian Parliament General Assembly (Quebec Portal). This party is a minority, however it is an important voice for French-speaking Canadians to be recognized in a predominantly English country. Also, the Quebec block also has a vision to make Quebec an independent nation since it always sends a separate delegation to international political conferences ("Bloc Quebecois"). This independence voice which continues to lobby for Quebec sovereignty proves that English and French ties within Canada are tenuous and fragile .   Linguistic Overview Quebec put into effect the Charter of the French Language or La charte de la langue francaise which made French the official language and empowered French-speaking Canadians through this law with the right to speak their native tongue in business and social affairs. The conflict between French-speaking Canadians and English-speaking

Screening report Movie Review Example | Topics and Well Written Essays - 250 words - 1

Screening report - Movie Review Example The movie is segmented in three sections. The protectors’ gathering which encompasses the introduction of the samurai forms the first segment with the proportion coming up as a set-up but important to the understanding of characters and their roles. The second portion covers the preparation for the battle; they teach the villagers how to fight and the bond occurs. The third section covers the battle after the bandits have attacked. The samurai launch a pre-emptive strike on the bandits’ camp before the battle. The bandits are in possession of guns and therefore advantageous with the first casualties resulting from those guns. In the Movie, Kurosawa has employed the deep focus technique which keeps everybody in focus regardless of the distance in relation to the lens. Although it lacks three-dimensionality, he rarely employs close-ups unless there is a reason for it. He often shoots the figures which are silhouetted against the horizon with the battle scenes very

Strategic Management Literature review Example | Topics and Well Written Essays - 2000 words

Strategic Management - Literature review Example The next fundamental aspect of consideration is the most applicable strategy that would be viable if applied by the business. Identifying a viable strategy needs a comprehensive consideration of all the factors that influence its application. The value chain analysis model offers a comprehensive strategy that is applicable to a number of businesses. The effectiveness of the strategies used would determine the position of the business to cope with the challenges from the macro-environment. Strategic Situation of Kepak Kepak’s Business Environment Kepak is among the three dominant meat processors in the beef industry, in Ireland, one of the countries that have extensive beef industries with high production levels since the 1970s. Agribusiness and food are among the industries that are major boosters of the Irish economy. This is evident from its recognition by the Irish government, in 2010, as a one of the industries that hold the potential to boost the country’s exports. ... Several emerging trends in the macro-environment, most of which are beyond the firm’s control, present situations that the management must strategically address to stay in business. The firm’s management, for instance, faced a great test responding to the distressing economic situation in Ireland’s food and agriculture sector in late November 2010. Being amongst the most significant contributors in the sector, Kepak, through its management, had the obligation to find alternative remedies to the situation. Two sectors were in need of prompt action to revert the situation, making the business environment present seriously challenging features to the management. The five forces model, developed by Porter, is of particular relevance in evaluating Kepak’s business environment and recognition of the best position that presents a powerful situation. The model highlights five forces that create the competitive power in any business environment. The business presen ts a scenario in which consumers preferring high quality to low quality beef can easily switch to a competitor’s substitutes if they are of comparatively high quality. Industry rivalry is an inevitable reality since it is an open market with Kepak as one of the three most known processors and other small-scale processors, which also brings the threat of new entrants. The bargaining power of suppliers and buyers presents one of the vital considerations that the firm must take when planning in the industry’s business environment. Analysis of the Kepak’s Strategy The year 2010, for instance, posed a great test to the management of Kepak because of the unpredictable nature of the business environment. The cost of operation incurred